Every website owner knows that traffic is the number one priority when it comes to being successful online. It doesn’t matter what type of website you are running – if your website doesn’t receive any visitors, you won’t be able to make any money or capture any leads.
Driving traffic is usually considered one of the hardest parts of operating a successful website. Even though there’s many different methods for driving traffic, high quality traffic can push your expenses up to thousands of dollars every month. This is why many website owners are looking for free methods to drive high quality traffic back to their website.
When talking about free website traffic, article marketing is one of the main methods that comes to mind. The reason for this is simple – article marketing works.
I would like to share some ideas and tips with you to help you drive traffic back to your website through article marketing. I am going to tell you how you can write simple articles that doesn’t take up much of your time, and then use them to drive traffic to your website.
What is article marketing
Before I share with you the tips about article marketing, I would like to tell you more about what this method is all about.
This method of driving traffic back to your website is actually quite simple. It involves writing keyword-optimized articles, and posting them to article distribution platforms. You’re most likely reading this article on an article distribution platform right now – which means you already know about these platforms.
When you post an article to these platforms, anyone visiting the platforms you posted on can view your article. At the bottom of your article you can add a “resource box” with a link back to your website. This gives you two advantages. The first advantage is the link that leads to your website – anyone reading your article can click on the link and visit your website. The second is the value of the link you posted – this link also acts as a backlink to your website, which will help you with your search rankings.
Article marketing tips
Now let’s move on to the actual tips I would like to share with you. Simply follow the tips I share here and you’ll be able to write better articles that rank higher, and that lands you more free website traffic.
1. Keyword research
Keyword research is a vital part of article marketing. If you do not do proper keyword research beforehand, you will simply be writing a piece of content that’s not likely to rank in search engines. You want your article to rank and be seen by thousands of viewers – this is why you need to do proper keyword research.
So before you even start to write an article, you should head over to a keyword research tool and do some research to find keywords to target.
Decide on a topic, and then enter some keywords related to the topic. Once you are presented with the results, search through the results to find a keyword with low competition and a good amount of monthly visitors – and then target that keyword. You can also target two keywords in one article, one focus keyword and one additional keyword.
I always start with Google’s keyword tool. This tool provides information directly from the Google search engine. There are a lot of other options available as well, so be sure to find a tool that works for you.
2. Write an attractive title
When someone visits an article distribution platform, or do a Google search, the first thing they see on the results page is the title of articles posted. This is your chance to grab the attention of the viewer and get them to read your article.
Craft a creative and attractive title that will draw in readers. Make sure your title tells the viewer what your article is about as well.
You should also use your focus keyword in the title of your article – as close to the beginning of the title as possible. This will help your article rank in search engines.
3. The body of your article
Once you’ve written an attractive title for your article, you should move on to the body. Start with an introduction paragraph and include your focus keyword once or twice in this paragraph. I recommend including your focus keyword in the very first sentence of the body.
After writing the introduction paragraph, move on to the body of your article. Do not bore your reader – get to the point without running in circles. You should give as much information to the reader without losing their attention.
Make sure your article contains a good amount of words. I recommend writing articles of at least 500 works. Note that some article distribution platforms have limits on the amount of words an article can contain.
End your article with a conclusion. A quick summary of what your article was about, and maybe a last thought.
4. The resource / author box
The last thing you need to do is create a piece of content for your resource box. This is a piece that gets added to the end of your article – and can contain a link to your website. Write an attractive and creative piece that will make readers want to click. If your article contains good value, the reader will be eager to click on your link.
5. Post to article distribution platforms
Now that you have your article ready, it’s time to post it. Be sure to save your article to your computer before posting.
Do a Google search for “free article directories” and you will instantly find millions of results. I recommend visiting a page that contains a “top” list. This gives you an idea of the top sites you can submit your article to. Visit each site, register and submit your article.
Some article sites do not give you the option to add a resource box – in these cases you should add your resource box manually at the end of your article.
I’ve shared some vital tips to help you create better articles and drive more free website traffic to your site. Remember to follow these tips and implement them step-by-step. This will help you build high quality backlinks while also driving free traffic back to your website.