Do App Download Numbers Really Matter?


When you set up your program and kickstart the advertising campaign, you begin tracking a group of metrics to measure the achievements of your application. But what is dependent upon what you define success and in your own vision of the app’s goals. There’s not any app owner who doesn’t want his creation to become an overnight sensation with a million downloads. However, are those download amounts that important, will you count on them to state with confidence that your program is powerful? Is there traits that want more attention?

A closer look indicates that down load AppValley numbers cannot be the only metric to rely on. They do not show the actual significance of your program, specially if compared with other critical metrics. In a manner they can be quite delusive. Let us see why they can not show anything definite, if believed in their own.

Why App Downloads Really Are a Delusive Metric

When you launch the application, the very first few weeks usually demonstrate the download boom. You promote it, encourage it, look throughout the first reviews on program stores and maybe technician blogs. But an program that is downloaded doesn’t necessarily get started; a established application is not necessarily used atleast once; what’s more, an normal app has a large prospect of never being used more than once. That is why tons of downloads do not quite mean that your app is wonderful.

Folks are inclined to download loads of apps, but so on may get tired of the amassing excess in their homescreen. It’s tough to grab focus on something that’s always rolling inside the prosperity of same-structured pages on application stores. Even tougher it would be to retain users’ attention.

Analytics programs do count downloads however do not rely deletions. This makes the down load metric even more obscure while it always grows. Program downloads don’t let you know anything which will help make your program better. You should not know a lot about them, you want to learn more on the topic of user behaviour and gather feedback.

There Are Things That Matter Over Downloads

Even though the app gets downloaded, then it can readily be thrown off over a time period. When it’s not found at once, users may ignore it and delete afterwards. What matters here is the true usage. Exactly how long do people spend in the app? How well does it coincide with your own calculations? There’s definitely an expected average time a user spends on an program, based upon its purpose, and that’s what needs to be measured and examined. These items are far more precious than bare variety of downloads.

The app can be only paid, which means direct earnings; also it may be free with another monetization model aboard, state, freemium. No matter, if it doesn’t provide great user experience, it will not be a hit. There is a difference in simply having a program sold by any way and which makes its users more happy by the very fact of its own existence. Thinking longterm, the latter is still vitally important. Of course if differently, when the quantities of downloads are not as huge as you expected, the app is not fundamentally a collapse.

Any good, lasting program needs to raise interest of potential users, participate them retain them after the first usages, and convert them into paying users. If you want to produce your program valuable and make sure it remains valuable after the setup, you should not consider app download amounts as a significant statement of this program’s success. Surely it’s amazing if it has downloaded over and over again, and the counter starts tracking, however, that is not the app’s value on its own.

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